AAAP ACTION ALERT
RE: DEAN FOODS OF DALLAS, TEXAS
A customer satisfaction representative for Dean Foods, headquartered in Dallas says that they cannot help that their products are advertised on TLC’s show “Sister Wives.” Stephanie Agulera, speaking on behalf of the company which provides mostly dairy products nationwide, says because the advertising was bought on ROS, meaning “run of station” that even though they do not support the message or the lifestyle promoted on the show, that there is nothing they can do to stop TLC from running their spots during the show.
May I point out that ROS ads only run in spots that a station or network cannot sell? That’s good news! Because it means many advertisers are waking up to the fact that they do not want their company or product associated with the crime of polygamy. The bad news is that advertisers like Dean Foods are still buying the air time on a network that is empowering an organized criminal activity, which is known to harm children.
Can you please take 5 minutes of your day to write or call this Texas based company and let them know that if TLC will not accommodate them by refusing to run their ad, which empowers the crime of polygamy, during the “Sister Wives” show, you expect them to stop advertising with TLC at all?
The contact information is below. Please be respectful but let them know this will definitely alter your dairy buying choices in the future, and that you plan to share the information with your friends and family both in person and through social networking sites such as Facebook and Twitter.
Dean Foods National products include brand names:
Land O’Lakes [Butter & Milk products]
Silk [Plant based drinks like soy or almond]
International Delight [Coffee creamers]
Horizon Organic [Milk]
Swiss Premium [iced tea]
TruMoo [flavored milks]
Regional dairies including:
You can call Dean Foods at 1-800-395-7004 (weekdays 8 a.m. - 5 p.m. CT, excluding holidays).
Or write to them at:
Dean Foods Consumer Affairs
P.O. Box 961447
El Paso, TX 79996
Or email: DeanFoods@CaSupport.com
There excuse reads in part:
” While we do have a very comprehensive media strategy around where we place adds, (that includes excluding networks and programs that don't fit our brand values) we don't get to choose when our ads will air as it relates to specific shows. The TLC network is an ideal spot for us as we feel a large number of our consumers enjoy its programming. However the fact that our ads air during the show, Sister Wives, is not a choice that we make. We simply purchase a block of time that we'd like to have our ads on air, and the network decides when and where to post during that time frame.”
Is this “excuse” for empowering the criminal act of polygamy in line with the Dean Foods Code of Ethics? It reads in part…
We Communicate early and often
We speak with “one voice,” delivering clear, concise and consistent messages
We ensure that feedback is sought, heard and considered
There is no gap between what we say and what we do
We communicate rapidly, honestly and frequently
We share information widely and proactively